Located in the only state-level development zone in Beijing- Yizhuang Economic-Technological Development Area, OBE Group was mainly engaged in production and R&D of access control at the beginning of its establishment. With 13-year rapid growth and development and for conforming to the collaborative development of Beijing, Tianjin and Hebei, and under the background of “internet+”, OBE firstly accomplished the transformation of traditional manufacturing, leads the trend of “internet+ physical industry”, and develops into “the group company by integrating access control, internet innovation park and multi-plate finance” by strides.

OBE Access Control OBE Internet Innovation Park OBE Investment Fund

OBE Access Control

OBE’s access control business began to be operated since 2003 and in the year 2008, OBE and General Automation Technology. Inc. jointly invested to set up “OBE Door Control Technology (Beijing) Co., Ltd”. The international advanced professional technology and market combine the control force effectively, making OBE become the pioneer of the super high revolving door brand in China, and the brand innovator of the speed door industry.

OBE Internet Innovation Park - the First Industry and Finance Innovation Base in Yizhuang

In response to the economic reform of Beijing Economic-Technological Development Area in the profound integration development of electronic information, equipment manufacturing, biological medicine, automobile leading industry with the big data and cloud computation internet technology, OBE takes great pains to promote the industry interconnection and integration. “OBE Internet Innovation Park” has set up a development bridge between the government, investors and entrepreneurs by setting up the innovative and intelligent internet enterprise service platform so as to promote the industrial optimization and upgrading in the development area and help to enhance the city value.
OBE internet innovation park covers the area of 30,000㎡, consisting of an office building, an innovation R&D building and 6 headquarter office buildings, as well as the perfect supporting facilities such as dining rooms, coffee house and comprehensive conference halls etc. The park has adopted the intelligent Silicon valley- design with lower density and strong atmosphere in high-tech research and development and office. At present, it has been developed into a high-tech and innovative park inclusive of industry park- startup space-incubator-accelerator full chain incubation.

OBE Finance - Complete and Perfect Financial Service System

Beijing OBE Investment Funds Management Co., Ltd. (hereinafter referred to as “OBE Investment”), invested by OBE Gate Control Science and Technology (Beijing) Co., Ltd. has the registered capital of 30 million RMB and is mainly engaged in promotion, establishment, operation and management and investment and operation of industrial investment funds and the other types pf equity investment funds. By adhering to the principle of “marketization, professionalization and internationalization” to actively and stably operate and in combination with the national industrial development policy, OBE Investment aims at the equity investment in the project at early stage and growth stage, makes the business model innovation for the project by the professional team, improve the corporate governance and profitability of the invested companies, and enhance their competitiveness in all aspects. At the same time, OBE Investment, by promoting the industrial resources integration of the government and the invested company, has effectively helped the companies to realize the rapid appreciation and make the incubation and cultivation for the companies by virtue of their own OBE internet innovation park, so as to enable them to achieve the target of listing in securities market.
Based on Yizhuang, OBE Investment mainly invests in TMT, mobile internet, new materials, and intelligent hardware etc. and has now invested in 10 high-growth premium projects and managed 1 billion investment funds, among which 60% of the funds are mainly used in the development of high-growth and innovative projects in the development area. At the same time, OBE Investment undertakes to provide the investment consultancy and asset management etc. for enterprises in the park and high-tech enterprise in Yizhuang, offer the industrial transformation and upgrading services for the development area with the innovation spirit, attract the other famous investment funds in the other areas to Yizhuang Development Area by virtue of the sophisticated financial resources so as to promote the capital operation of Yizhuang financial market.

OBE initiates to provide one-stop services for the customers from the customized access control planning, product design, research and development, production and after-sale services, so as to satisfy the diversified demands of different customs for pleasant passage, safety control administration, monitoring ability and elegant design. At present, there are more than 10,000 office buildings, financial institutions, urban complexes and transportation junctions etc. worldwide that are using OBE’s services.
As a national high-tech enterprise and Zhongguancun high-tech enterprise, OBE owns over 220 energetic employees, 23 research staff with more than 15 years of experience in industrial control, electric, structural process and software development; 60 technicians and the sales team and after-sales team spreading over 20 cities.


左右拖动鉴赏智能科技产品

2 Registered trademarks
37 Independent intellectual property rights
8 Computer software copyrights
It is recognized as the national high-tech company in 2011
Zhongguancun high-tech enterprise
Strictly follow IOS:9001 Quality System approval in company’s quality management process
The products have obtained EU CE Authentication, German TUV Authentication and passed the tests of National Building Material Center and Security Police Products Test Center of Ministry of Public Security.
The Company has received many honors such as Excellent Innovation Enterprise in China, Excellent Modeling Enterprise in Quality and Honest Commitment, Honest Enterprise in Building Material Industry (AAA), 2017 Capital Labor Awards, and “Zero Claim Unit” of Ping’an Insurance etc.

OBE独特的"诚信经营、以人为本"的价值观与美国通用三个推崇传统"坚持诚信,注重业绩,渴望变革"及"竞争、沟通"的经营理念相结合,形成了OBE特有的文化优势,引领OBE团队朝着成为世界领先科技企业这一目标奋进。

诚信为先,以人为本、以质为根、以信为荣、以客为尊的OBE企业经营理念
OBE人同心协力,以真诚与创新,实现用户满意、员工乐意、经营顺意,共同追求永续经营,创出入口解决方案第一品牌,成就OBE百年品牌事业。 OBE事业快速发展,不断创新,蒸蒸日上,是凭借OBE人的厚德与才智,"以德为本"为先,是OBE坚持的原则和方向,其次是业务和才智。 OBE拥有一支充满生机、活力的人才团队,公司注重"以人为本,人尽其才",在不断体现以人为本的持续增长动力的同时,始终提倡"合作与交流"的团队合作精神,同事之间建立了良好关系,老员工帮助新员工快速有效地融入团队的计划。

品牌寓意
品牌构筑
品牌推广
我眼中的OBE

品牌寓意

OBE品牌形象以“OBE”宣传标识,其内容为欧必翼(Open Your Best Entrance)的英文开头字母缩写,寓意为“开启您全新体验之门,精诚所致,入门而超越您所感” “OBE”同时也寓意为建筑物的点睛之笔,代表了OBE所研制的产品不管在外观及功能上都独树一帜。坚持“以自身的产品特征为发展的动力,并不断地満足客户不同需求。以绿色为商标的主色调,寓意企业充满活力与生气,欣欣向荣,并突出品牌唯一,独一无二的个性,在视觉识别系统中,严格以企业VI设计理念传递给客户予以创新、激情之生命力。

品牌构筑

OBE品牌构筑是品牌规划的核心内容,具体包括品牌愿景,品牌定位,品牌理念系统,品牌视觉识别系统,品牌战略五部分的内容。
1、品牌愿景:通过全体OBE人的共同努力,使品质卓越和不断创新的OBE系列产品和出入口控制解决方案在中国及国际 市场上成为门控行业第一品牌
2、品牌使命:全体员工为打造高科技创新产品,并为关爱每一次通行的安全和用户愉悦体验而努力
3、目标消费者定位:政府机关、金融机构、集团总部、能源中心、商业地产商、5星级酒店中的追求极致精品的行业典范

品牌推广

我眼中的OBE

员工心中的OBE

用户口中的OBE

专家眼中的OBE

中国建筑装饰协会常务会长徐朋评价OBE:
中国最大的建筑企业与国外自动门公司合作经营没有做到的事情,而OBE却做到了,而且取得骄人的业绩…

国家建筑材料检测中心负责人评价OBE:
自我认识OBE以来,一直都是以追求产品的安全和稳定性作为第一重任,不仅注重自身的发展,同时也引领门控行业的快速发展,成为行业内高标准、严要求的生产商代表…

客户眼中的“OBE”
OBE成长10年以来,无数用户在选择OBE,很多用户已经是二次、三次重复在选择OBE,并签订了长期战略合作协议,如航天三院、中国的知名房地产商-宝隆集团,梅花味精、艺海集团、北汽控股、远大集团等用户,以下摘选部分用户的评价: 中组部办公楼工程总指挥部: OBE公司是我们众多供应商中较突出的优秀代表,不仅工程品质优良,更加注重对我们工程的服务质量。(OBE被中组部项目部评为“工程优秀施工单位”
沈阳华人大酒店的投资方:辽宁南阳集团杨总是这样评价OBE的:在2004年选择与OBE合作后,就看到了OBE的巨大的潜力,在今年项目中再次与OBE合作更加坚定自己的选择,也相信OBE定能实现成为“行业第一”的目标。

2003

Brand Creation

Registered “OBE” trademark and set up R&D research base in Beijing, independently developed automatic revolving doors and brought OBE’s customized products to the market.

2004

Technological Innovation

The only company adopted 28 sets of security devices and firstly developed block-free protective device of two-wing revolving door which had become the model of technological innovation in the industry.

2005

Product Export

Set up the local market sales network and also exported the products to North America, Middle East and Asia markets under EU CE requirement.

2007

International Cooperation

Jointly set up OBE Door Control Technology (Shanghai) Co., Ltd. with General Automation Technology. Inc. Covering the production, installation and after-sale services of revolving doors in south of China and overseas. OBE had applied GE’s leading industrial control technology to the revolving door.

2008

Strategic Cooperation Upgrading

Jointly Set up OBE Door Control Technology (Beijing) Co., Ltd. with General Automation Technology. Inc. and built headquarters of Greater China in Beijing Economic-Technological Development Zone covering the area of nearly ten thousand square meters, has become the new standard for the industry by using the CNC machining center to automatic operate the production of revolving door.

2008-2009

Category Innovation

By combination with the demands of Chinese market, OBE had developed the core technology on non-standard revolving doors, and firstly launched the new category, super-high revolving doors (two-wing revolving doors with more than 3 meters in height) and extra-large revolving doors (5.8 meters in internal diameter), which has filled the blanks of several technologies in the industry and effectively solved the technological difficulties in safety protection, structural bearing, operation noise and braking and balance etc. in respect of super-high and extra-large revolving doors, and become the technological leader in the industry.

2010

Brand development

By virtue of leading industrial control and sensor industry of General Automation Technology. Inc., OBE has launched speed gate, security gate and series of supporting security products. Access control has become OBE’s major business sector.In October 2010, OBE executed the contract with Beijing Economic-Technological Development Area in Diaoyutai and has become the key imported project (only one in the industry) of Beijing International Hi-tech Expo.Beijing Economic-Technological Development Zone has recognized OBE as the mainly supported entity.

2011

Business Expansion

With the accelerated process of “Safe City and Intelligent City”, OBE has launched the security products specialized for airports. After two-year research and development, OBE launched self-boarding speed gate which has passed the inspection and testing of national authoritative department and provided the comprehensive solutions for satisfying the airports’ demands of “improving the passengers’ check-in rate and enhancing the passengers’ boarding service experience”.

2014

Completion of New Location of OBE Headquarters

The main body of the largest production and R&D headquarter base in the industry had been completed, signifying that OBE’s development and industrial recognition jumped to a higher level. OBE’s R&D headquarter base has become the largest industry base with the largest scale, greatest productivity and most leading technologies in the industry.

2015

Strategic Transformation and Upgrading

Under the background of greatly promoting the industrial upgrading by Beijing Economic-Technological Development Zone, OBE firstly completed the transformation from traditional manufacturing industry and guided the trend of “internet +physical industry”, took the integration and interconnection of industry and high-tech industry as the particular orientation and devoted to develop the R&D headquarters into one of the first groups special industrial park in the development zone.

2016

Group Establishment

OBE has worked out the significant strategic initiatives “investment as the core, physical industry as the base, building up a financial platform for innovation, realizing the industrial rising, accomplishing the capital accumulation and creating the capital value” and devoted to developing into “the group company by integrating access control, internet innovation park and multi-plate finance” by strides.

OBE发展
OBE Future

OBE发展

在OBE新的工业园里,无论您参观任何一个部位都会为您留下深刻的记忆,在那里,您会看到每樘产品背后所蕴藏的心血和精致的工艺,它和OBE的品牌寓义一起成为繁荣、自主、完美科技的象征,另外再加上一丝时尚的情调,让您体验我们产品科技背后所蕴含的技术与安全设计,为您精心呈现OBE品牌的各个层面:传统与创新、平实与尊贵!在我们每一位OBE成员的不懈努力下,我们将把握机会,求变创新,不断提升品质,形成优势企业竞争,迎接更辉煌的未来!

OBE Future

With the rapid development, OBE’s operation scale is expanding and is now standing up the new point and new height, and setting foot on the new journey. OBE shall achieve the success by virtue of the market share and superb quality and will develop into the most excellent access control solution provider. By importing and independently developing the leading technology in the industry, OBE shall achieve its development target with rapidest innovation, greatest productivity, most professional technologies and highest market share and serve the customers with heart and soul by virtue of the advanced technologies and management skills so that OBE shall become a world brand, its sales revenue maintains over 30% of yearly growth and its market share in the domestic market would covers more than 30%. Thus, it shall be developed into the first brand in access control industry.
The joint and industrious efforts of OBE team are the foundation for OBE’s rapid growth. The Company is devoted to carrying out the significant strategic initiatives with “investment as the core, physical industry as the base, building up a financial platform, realizing the industrial rising, accomplishing the capital accumulation and creating the capital value” and creating a industrial development of ecological chain with diversified OBE products, market, investment area and capital and make OBE to be a successful model in diversified development and innovation!

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